The American Latino Media Arts Award or ALMA Award, formerly known as
NCLR Bravo Award, is an award highlighting the best American Latino
contributions to music, television, and film. The awards promote fair
and accurate portrayals of Latinos. In Spanish and Portuguese the word
alma means "soul."The awards were created by UnidosUS (formerly the
National Council of La Raza). The first ceremonies were held in 1987
under the name "BRAVO Awards" and broadcast on Univision. In 1995,
they were televised on Fox. The name was changed to the "American
Latino Media Arts Awards" in 1997 and ABC became the network venue.
However, ABC faced a boycott which forced the award ceremonies to be
postponed until 1998.The awards were created by UnidosUS (formerly the
National Council of La Raza). The first ceremonies were held in 1987
under the name "BRAVO Awards" and broadcast on Univision. In 1995,
they were televised on Fox. The name was changed to the "American
Latino Media Arts Awards" in 1997 and ABC became the network venue.
However, ABC faced a boycott which forced the award ceremonies to be
postponed until 1998.From the years 2003 to 2005, the ceremonies were
not held for undisclosed reasons. In 2008 the NCLR and New York firm
Society Awards redesigned the trophy statuette. ABC stopped airing the
ceremonies in 2009.The ceremonies were cancelled in 2010, to "focus on
a bigger and better show in 2011." ALMA Award Top Movies & Young Movies